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Why the Adore Beauty (ASX:ABY) share price is rocketing higher today



The Adore Beauty Group Ltd (ASX: ABY) share price is rocketing higher following the release of its half year results.

At the time of writing, the online beauty products retailer’s shares are up 11% to $6.33.

How did Adore Beauty perform in the first half?

As you might have guessed from the Adore Beauty share price reaction today, the company performed very positively during the half.

For the six months ended 31 December, the company delivered revenue of $96.2 million. This was an increase of 85% on the prior corresponding period and 8% ahead of its prospectus forecast of $89 million.

Management advised that this was driven by strong customer growth and continued high customer retention. At the end of the period, Adore Beauty had…

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